Haru Protein Original
Haru Protein Bar is a premium protein bar enriched with a combination of plant-based and animal-based proteins, as well as probiotics.
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Haru Protein Original
Haru Protein Bar is a premium protein bar enriched with a combination of plant-based and animal-based proteins, as well as probiotics.
Problem & Solution
It was crucial to convincingly justify the higher price point to consumers compared to Haru Protein Bar Z. While Haru Protein Bar Z targets late teens to late twenties, Haru Protein Bar caters to customers aged 30 and above.
The design strategy employs illustrations to tastefully and elegantly represent the flavor of the protein bar. The packaging includes text to emphasise the diverse ingredients of the protein bar, aiming to highlight its well-crafted nature. To appeal more to mature customers rather than younger demographics, a subtle colour palette is utilised.
