Haru Protein Bar Z

Its design had to accommodate a larger scale of distribution channels compared to the original Haru Protein Bar.

To immediately capture consumer attention, taste had to be prioritised in the design. To this end, chocolate cake and churros were prominently featured. To help them stand out. no deliberate connection was made between them and the other design elements. Additional elements were minimised except for sugar content (2g), product name, and legal requirements. I chose vibrant colours to increase appeal for the mass consumer. The logo's energy symbol was designed to represent both "z" and "energy." The logo type was modified from an existing font to convey cheerfulness.