Mediq9

Mediq 9

Mediq9 Skin Formula Tension Collagen is a functional collagen product that not only contains the highest collagen content of any supplement in Korea, but also includes elastin and hyaluronic acid. This product improves daily skin moisture and elasticity with just one application. Developed in collaboration with specialised skin research institutions, it has been certified by South Korea’s Ministry of Food and Drug Safety.

Problem
& Solution

To effectively showcase the Unique Selling Proposition (USP) of Mediq9 Skin Formula Tension Collagen, I gave focus to the keywords "professional" and "luxurious" in our design approach. The packaging, the first touchpoint between the product and customer, incorporates diagrams and scales that convey scientific legitimacy through their association with "chemistry" and "laboratories". At the same time, the logo's serif font avoids being perceived as overly rigid, so that consumers readily recognise it as a beauty product. Gold was chosen for the stick sachet packaging to emphasise luxury. Starting with a white box, the colour scheme shifts to black inside with gold stick sachets. Upon opening, the colour scheme aims to leave a strong impression on consumers.

The product webpage emphasises professionalism and luxury. Charts, graphs, and numbers are used extensively, with a restrained colour palette of gray and gold. In the midst of abundant content, important details are made to stand out with highly varied font sizes. Font sizes in this webpages vary significantly in relation to fonts on other pages.