O.LOT Smoothie

O.LOT Smoothie is a low-calorie beverage that provides a healthy diet in a single cup. It's a protein smoothie that lets the consumer have protein and vegetable nutrients together. Targeted at individuals in their 20s to 30s, the product had to offer emotional value rather than practical utility.

Problem & Solution

Instead of including all the ingredients on the package, a symbolic ingredient was given focus to convey emotional value. The design uses minimalist illustrations and restrained colours to create a sleek image. Gradient and noise convey the coolness and texture of the smoothie. The layout was designed to accomodate many flavour variations. There were five flavours upon first release with more in the pipeline.

Made from fruits and vegetables, the brand conveys a clean and fresh image. The product webpage combines a limited colour palette with high saturation fruit and vegetable photos. The limited palette mixes black and white with a yellow point colour.