Seedlings

Having initiated a Donation Project during the COVID-19 pandemic, I then pursued another charitable endeavour inspired by my previous initiative. Drawing from my experiences, I designed a donation-based concept brand focused on selling seedlings for charity. Rather than maintaining a serious tone, the goal was to cultivate a brand identity that fostered a sense of familiarity and made donations an enjoyable activity.

For the logo design, I employed bold and dynamic typography, creatively intertwining the letters E and E to symbolise seedlings. The final S in the logo was crafted to resemble a coin, symbolising the currency unit utilised for donations within the Seedlings platform. To embrace a community-oriented approach, I selected green as the brand colour. Opting for a fluorescent shade of green instead of the conventional hue added vibrancy and fun, effectively conveying a youthful sensibility.